Re-Branding BaseKit 2011


Basekit is an online website builder that simplifies the way the world makes websites.
It is now present in a global market, including Brazil, Latin-America, Spain, France, United Kingdom and Germany.


Evolving in a very positive way, basekit is now in a major transition with the release of the latest version of the online editor.
Because of this, BaseKit found that this would be the best opportunity to make some adjustments in their image and adaptation to current reality.


The idea of the logo came up from the balance between the etymological definition of words base + kit and the conclusions taked from the branding workshop.
Was explored to show the sense of fundamentalism, the “root” that grows in a positive direction, as a set,
a conjunct, also without forgetting that it is a digital company, with sense of commitment and trustful to their clients.
The image resulted pretend to be versatile to the distinct audience that varies between web designers, students but also business.
The logo was build to allow for Future evolutions.

Base + Kit – Exploring the Definition


Base (noun) > bottom, fundamental, basis, foundation
Base (botany) > point of attachment, root
Something before, first, fundamental – like happens in the makeup

Kit (noun) > collection of tools, contents, set
Kit as a tool – collection of tools – objects
Kit as a team – collection of efforts – people


Construction Stage 1 | Exploring the right shape

2_Stage_MakingTheShapeWorkConstruction Stage 2 | Exploring the concept

3_Stage_EnrichConceptConstruction Stage 2 | Elements weight and balance

4_balanceColour Scheme

Screen Shot 2015-03-24 at 00.40.44Typography

Screen Shot 2015-03-24 at 00.41.47