I love Fitness.
The ambition of Thiago Farias to found Mega Turbo Fitness, a company selling fitness, well-being and nutrition services, started when he recurred to this same industry himself to fully recover from a deep depression. Fifteen years after Thiago has became an entrepreneur, a qualified personal trainer, a Jiu Jitsu athlete and also an inspiration, a fighter and a great friend.
I met Thiago a couple of years ago attracted by the positive energy that surrounds him and it has been a long fulfilled journey seeing his business evolution and growth. He is someone that never stops thinking/dreaming and last year, he challenged me to create Mega Turbo Fitness brand identity and website.
The big challenge of this project was having to work with and for a friend. How to manage the budget, payments and communicate ideas in a professional way so they could be fully perceived. But exactly the same it was a good advantage as I knew Thiago and his ideology around fitness very well, it was a great process to come up with the brand design concept.
Hey, Margarida! I love the identity!! Let’s print out 100 black t’shirts!…