The Tesco Eat Happy Project
The Eat Happy Project is part of Tesco’s long term commitment to help children learn more about where their food comes from.
Teaming up with the lead UX Designer, my responsibilities as the lead Visual UX Designer on the Tesco account were to make sure we had a pixel-perfect design of the website, recommend changes, make sure brand design principles were followed and developed under best design principles and accommodate new functionality such as: news page, farm to form page, let’s cook page. Changes were made taking into consideration the fluid nature of the client’s business and best design principles.
Working closely with designers, developers and the client services we delivered work in an agile environment on successive sprints from inception to completion.
So far, these were the awards we won:
Winner of National CSR Awards for the ‘Best Education Project’
Winner of the International Content Marketing Awards for highly commended in the ‘Best Public Sector / Government’ category
WINNER OF UK UX AWARDS 2014 for the ‘Best educational experience’
Create a experience-rich hub that can become the centre of educational and community activity around kids and food
Create and offer content that engages young children, available for a school, home or community context
Widen children’s world through experiences that their school might not be able to offer otherwise, particularly through use of Online Field Trips and the Farm to Fork Trail
Support teachers by providing efficient access to rich content to use in their lessons
Build an online community of food producers/suppliers, teachers, parents and kids
Third release of the homepage to maximise news content
Second release of the Resource Hub to allow more granular searchability
Online Field Trip page, as seen before a live event has taken place
RESULTS OF THE PROJECT
More than 1 in 5 primary schools in the UK have registered on the Eat Happy Project website
More than 250,000 children have interacted with Online Field Trips – through live lessons, views of post-broadcast content and downloads of interactive teaching materials
The project has gained incredible traction within Tesco. Chris Bush, UK Managing Director of Tesco, said: “You should be immensely proud of what you are doing. Well done.”