Tesco ‘My Kitchen’ is a Facebook app that aims to deliver an engaging experience to the Tesco Food Community in the form on a fun reward scheme. The users could discover new recipes and learn tricks and tips to make the simplest of meals more exciting for them and their families.
By playing ‘My Kitchen’ users could collect chef hats along the way to raise their status level. The higher their status level the more entries they would receive for the monthly prize draw and the more chance they had to win a share of 1,000,000 Clubcard points every quarter.
My Kitchen was an in-house developed app. I was involved in the second phase of the project which consisted in working towards making the app responsive across multiple devices.
IA / USER JOURNEYS
It was important to understand where users came from and their mobile behaviours in order to enhance their experience and make them feel integrated with the environment.
Scenario 1 to 4 – How first time users access the app via Facebook or Google?
Scenario 5 – How first time users access the app via the App Centre?
Scenario 6 to 9 – How second time users access the app via Facebook or Google?
Scenario 10 – How second time users access the app via the App Centre?
IA / WIREFRAMES
Homepage for Mobile and Tablet
Navigation bar for Mobile
Profile page for Mobile and Tablet
For the Visual Design we had to follow the desktop app version visual guidelines.