Tesco wanted to bring more face to face interaction between beauty experts, fashion bloggers and their shoppers. This was aimed to allow Tesco to bring more value to their shoppers and establish themselves as an innovative fashion brand. They wanted to get best seller brands to partner and this way drive an organic promotion of products and brand love.
There are two parties here, a shopper and a beauty expert. There is also the web app where this all be mediated by Tesco and Rimmel > tescobeauty.com/beautyhangouts.
There are also three phases of the flow – the Hangout Initiation, In-Hangout experience, Post-Hangout experience.
USER AND BEAUTY EXPERT JOURNEY
User journeys are a great way to communicate what you are trying to achieve with stakeholders. They show an example of what the journey flow of whatever it is you are designing could be. Along with personas they can be one of the key outputs from the requirements gathering stage at the beginning of a project.
It was really important to have an overview of what the journey would look like. The main questions we focus to answer were: What actions can the user/beauty expert take? What actions does the user/beauty expert have to take? What actions do Tesco want them to take?
We used the current range of assets of Rimmel to come up with the visuals for the hangouts promotion.